Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-216
Check Updated on: Aug 27, 2026
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaigns and Experiences | 24% | - Create and manage campaigns - Build experiences using drag-and-drop editor - Create and test campaign variations - Configure audience targeting and segmentation - Set up triggers and response handling - Implement decision logic and rules |
| Topic 2: Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Analyze campaign performance metrics - Create and customize reports - Interpret engagement and conversion data |
| Topic 3: Audience Management | 16% | - Use profile attributes and engagement scoring - Configure dynamic audience membership - Implement catalog-based recommendations - Build audience criteria and filters - Create and manage segments |
| Topic 4: Administration and Governance | 20% | - Understand compliance and security considerations - Configure system settings and preferences - Implement data governance policies - Manage integrations with Marketing Cloud - Manage user roles and permissions - Monitor system health and troubleshooting |
| Topic 5: Implementation and Configuration | 16% | - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Configure campaign areas and zones - Set up data collection and event processing |
| Topic 6: Overview and Key Concepts | 12% | - Describe the platform architecture and components - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What attribute and value is passed in the event API request for returning server side campaigns?
A) Server side = true
B) Server side are always returned
C) Server Side messages = 1
D) Source = Server
2. The sitemap provides the functionality that enables IS to identify which three items?
A) Templates
B) content zones
C) Page types
D) campaign
E) attributes
3. What are the components of an Marketing Cloud Personalization web campaign?
A) Affinity, infobar, and attribution window
B) Email capture, homepage, and product requisite
C) Experience, template, and content zone
D) Configured recipe, visitor profile, and content window
4. How many days after the date of upload will files be deleted from the SFTP?
A) 90 days
B) 30 days
C) 60 days
D) 180 days
5. What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
A) Ingredient
B) Exclusion
C) Booster
D) Variation
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,C,E | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
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