Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Check Updated on: Aug 24, 2026
No. of Questions: 102 Questions & Answers with Exam Engine
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein for Marketing Cloud | 23% | - Send Time Optimization - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Engagement Frequency - Einstein Copy Insights |
| Topic 2: Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration |
| Topic 3: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Activities and decision splits - Journey design and best practices - Entry sources and audience evaluation - Reporting and performance analysis |
| Topic 4: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities |
| Topic 5: Social Studio | 10% | - Social media publishing and engagement - Social analytics and reporting - Content management and moderation |
| Topic 6: Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Topic 7: Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A) On the facebook ad channel
B) Journey builder
2. Where would you add a topic profile
A) Social studio automate
B) Social studio engage
C) Admin settings
D) Workspace settings
3. What is the prerequisite to create advertising studio audience:
A) Set user opt in data.
B) There is no prerequisite as all setup is done.
C) Create advertising/business account on the required and network and setup the ad account integration in MC
4. A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?
A) The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
B) The new message replaces the first message only for users who no longer exist in the audience
C) The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
D) All users receive the new message, but only if they're read the first message
5. What is true about Einstein engagement frequency (EEF). Select 3
A) It uses last ISO days engagement data
B) The model uses data available only in your account
C) EEF uses only commercial send data not transactional
D) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B,C,D |
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