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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Unshare the email.
B) Cancel send using email.
C) Withdraw email approval.

2. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) CloudPages Entry Source
B) API Event Entry Source
C) Contact Event Entry Source

3. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Einstein Coy Insights
B) Einstein Content Selection
C) Enhanced Dynamic Content

4. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > File Transfer > Import Activity
B) Tracking Extract > Import Activity > Data Extension Extract
C) Tracking Extract > Import Activity > SQL Activity

5. Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?

A) Minimize whitespace
B) Use contrasting colors
C) Build image-based emails.

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