Exam Name: Essentials of Pardot for Digital Marketers (PDT-101日本語版)
Certification Provider: Salesforce
Corresponding Certification: Salesforce Pardot Specialist
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Updated: Aug 09, 2026
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Salesforce PDT-101 Exam Reference
How to study the PDT-101 Exam
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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Who should take the PDT-101 exam
Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
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Salesforce PDT-101日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Pardot Administration and Overview | 15% | - User management, roles, and security - Email domains and authentication - Recycle bin and data governance - Pardot account setup and navigation |
| Salesforce Integration | 20% | - Pardot-Salesforce connector configuration - Custom field mapping and sync rules - Bi-directional data synchronization - Campaign and lead/contact sync |
| Email Marketing and Content | 15% | - Email deliverability and compliance - Dynamic content and A/B testing - Email templates and personalization tags - Email performance reporting |
| Prospect and List Management | 15% | - Prospect records and visitor tracking - Segmentation rules and filters - Scoring and grading models - Static, dynamic, and test lists |
| Automation and Lead Nurturing | 25% | - Page actions and custom redirects - Form handlers and landing pages - Engagement programs and drip campaigns - Automation rules and completion actions |
| Reporting and Analytics | 10% | - Integration with Salesforce reports - Pardot campaign and ROI reporting - Visitor and prospect activity reports |
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