Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Design, Flow Orchestration & Content | 30% | - Personalization
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - CRM data ingestion and activation
|
| Platform Setup & Governance | 13% | - Domain authentication and authorization
|
| Consent | 13% | - Consent record management
|
| Analytics & Performance Insights | 8% | - Marketing insights
|
| Agentforce & AI Innovation | 11% | - Marketing agents
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters contracts a London agency to create assets and deploy email campaigns exclusively for the EMEA region, which is managed in a dedicated EMEA Business Unit. The agency users have been provisioned with the Marketing Cloud Manager permission set.
How should the Marketing Cloud Next Consultant grant the agency users the required access?
- A. Add the agency users to the EMEA Data Space with the Data 360 Marketing Manager permission set.
- B. Add the agency users to the EMEA Business Unit with the Marketer ReadOnly role.
- C. Add the agency users to the EMEA Business Unit with the Marketer Standard role.
Correct Answer: C 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters configured a segment and its associated audience flow to run daily. Occasionally, the flow runs before the segment refresh is complete, causing it to process outdated segment members.
What should a Marketing Cloud Next Consultant recommend?
- A. Configure the audience flow to republish the segment immediately before running the flow.
- B. Schedule the segment refresh and audience flow to run at the same time each day.
- C. Add a Wait for Amount of Time element to the audience flow at the start of the flow.
Correct Answer: A 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant is designing a new marketing initiative. The design includes three automated, multi-step email sequences, each triggered by different customer actions. All three sequences are part of a single, overarching product launch effort. The consultant needs to organize these automations logically within Marketing Cloud Next.
How should the consultant structure the campaigns and flows?
- A. Create one campaign that relates to three separate flows.
- B. Create one flow that relates to three separate campaigns.
- C. Create three campaigns, each with its own related flow.
Correct Answer: A 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to send a confirmation email immediately after a prospect submits a form on a landing page published in Marketing Cloud Next. NTO wants to personalize the email using the values entered in the submitted form.
Which data source should NTO use when configuring the email?
- A. Data Graph Data Provider
- B. Activation Data Provider
- C. Event Data Provider
Correct Answer: C 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has customers who opted in to its "Promotions" email subscription but later opted out. NTO is concerned its "Product Updates" emails will also stop sending to those customers.
What should the Marketing Cloud Next Consultant do to address this concern?
- A. Advise NTO that its "Product Updates" emails will continue sending, since Marketing Cloud Next manages consent at the communication subscription level and an opt-out on one subscription does not affect other subscriptions.
- B. Advise NTO to set up an automated re-opt-in campaign targeting opted-out customers, since Marketing Cloud Next requires an active OPT_IN record to be refreshed every 90 days to remain valid.
- C. Advise NTO to import a new subscription file related to the "Product Updates" subscription, since an opt-out in Marketing Cloud Next is applied globally across all subscriptions for that email address.
Correct Answer: A 🗳️
Explanation: Only visible for ActualVCE members. You can sign-up / login (it's free).
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