Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-216 Questions & Answers as PDF & Test Engine
Updated: Aug 27, 2026
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 2: Segmentation | 18% | - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management - Segment performance reporting and analytics |
| Topic 3: Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Topic 4: Activation | 18% | - Mobile and server-side campaigns - Campaign optimization and measurement - Campaign creation and execution - Open-time email campaigns - A/B testing setup and analysis |
| Topic 5: Data Integration | 14% | - Data flow management within and outside the platform - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration |
| Topic 6: Sitemap | 18% | - Sitemap design and best practices - Catalog and page mapping - Web SDK implementation - Unified customer profile building - Content zones configuration |
| Topic 7: Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A. Server-Side Campaign
B. Mobile Campaign
C. Email Campaign
D. Web Campaign
Question 2
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Server-side campaign
B. Web campaign
C. Mobile campaign
D. Email campaign
Question 3
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A. Directory
B. Objects
C. Channel
D. Catalog
Question 4
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
A. 15 minutes
B. 1 hour
C. 30 minutes
D. Real-time
Question 5
What are base item types that an administrator can use in a Catalog?
A. Name, Dimensions, Attributes
B. Product, Article, Blog Past
C. Product, Category, Article
D. Product, Name, Description
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: C |
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