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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| CRM Integration & Advanced Services | 13% | - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting - Supported CRM integrations and components |
| Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Landing page configuration and customization - Tracking script and microsite setup |
| Data Management & Import/Export | 14% | - Data import/export tools and automation - Contact/account fields, views and custom objects - Data standardization and prioritization |
| Security & Administration | 12% | - User creation and security groups - Company and instance settings - Asset permissions and contact-level security |
| Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Subscription and preference management - Email configuration, personalization and compliance |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
| Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Automation logic and workflow design - Program Builder and Program Canvas features |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. Which company detail is fixed and cannot be changed?
A) date formats
B) password complexity
C) company name
D) site ID
2. Which statement is an accurate definition of a secure microsite? (Choose the best answer.)
A) All secure microsites require visitors to log in before they can view the site's content.
B) A secure microsite is used only when no sensitive data will be transmitted between the browser and the web server.
C) A secure microsite is only displayed after a contact submits an Eloqua form.
D) A secure microsite uses SSL to encrypt the data that is passed between a visitor's browser and the web server.
3. How should you configure an external call to work with Custom Object records?
Response:
A) Create an external call and set the datatype to Data Card.
B) Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.
C) Create an external call and set the datatype to Custom Record.
D) Create an external call and set the datatype to User.
4. What does Oracle Eloqua use to find the optimal time to send emails to each individual contact with the Send Time Optimization feature? (Choose the best answer.)
A) historical open data
B) anticipated open data
C) average engagement rate
D) current click rate
5. In which scenario would it NOT be possible to build a segment?
A) all contacts with an invalid email address that are part of the Account for ACME Corporation
B) all contacts who registered for an event in the past 90 days
C) all contacts that have experienced an error during CRM integration
D) all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
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