Exam Name: Oracle Eloqua Marketing 2024 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: CX Marketing
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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Data enhancement and AppCloud usage - Platform architecture and core concepts |
| Topic 2: Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - Subscription and preference management - IP warming and deliverability setup |
| Topic 3: Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Tracking script and microsite setup - Landing page configuration and customization |
| Topic 4: Security & Administration | 12% | - Asset permissions and contact-level security - User creation and security groups - Company and instance settings |
| Topic 5: Campaign & Program Automation | 12% | - Automation logic and workflow design - Program Builder and Program Canvas features - Campaign Canvas configuration and usage |
| Topic 6: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 7: Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data import/export tools and automation - Data standardization and prioritization |
| Topic 8: CRM Integration & Advanced Services | 13% | - Sales tools, reporting, lead scoring and AI capabilities - Supported CRM integrations and components - Integration setup, troubleshooting and closed-loop reporting |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which two are examples of implementation workbooks? (Choose two.)
- A. Subscription Management workbook
- B. Lead Scoring workbook
- C. Security Settings workbook
- D. Branding and Deliverability workbook
- E. Current Asset and Campaign workbook
Correct Answer: D,E 🗳️
When contact labels are assigned, which contacts can enter a campaign? (Choose the best answer.)
- A. contacts assigned to the user who created the campaign and the Admin Security group
- B. contacts assigned to the user who activated the campaign and the Admin security group
- C. only contacts assigned to the user who created the campaign
- D. only contacts assigned to the user who activated the campaign
Correct Answer: D 🗳️
Which is NOT possible within Program Builder? (Choose the best answer.)
- A. Assign ownership of a contract randomly through a round robin assignment.
- B. Concatenate two fields values into a single contact field using the CWM app.
- C. Send an email to an email address within a custom object record.
- D. Add a re-evaluation frequency to a "No" path of every 10 minutes for one week.
Correct Answer: A 🗳️
While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page. How do you configure this?
Response:
- A. Create dynamic content and add it to the subscription management page.
- B. Edit the hyperlink on the email footers to pass an image query string through when the link is clicked.
- C. Upload a single image with all logos to the Company Defaults area.
- D. Create a landing page with a custom subscription form.
Correct Answer: A 🗳️
How do you define a sender's mailing IP reputation?
- A. the value put on the email recipients' well-received comments from the message content
- B. the number of email recipients that do NOT unsubscribe from emails and update their email preferences
- C. a measure of the sender's mailing deliverability, based on complaints, blacklisting, bouncebacks, and spam
- D. a score based on how many people "liked" the sender on Facebook and clicked through to the landing
Correct Answer: C 🗳️
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