Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Updated: Aug 24, 2026
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Design effective emails and programs - Evaluate deliverability factors |
| Subscriber and Data Management | 26% | - Configure segmentation tools - Design and configure Data Extensions - Import and manage subscriber data - Troubleshoot send and data issues |
| Content Creation and Delivery | 24% | - Manage and organize campaign content - Select appropriate tools for sending - Configure send settings - Create and customize email content |
| Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
| Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
A) DoNotTtad preferences
B) Bounced contacts from previous sends
C) Suppressed contacts from contact deletion
2. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A) Datorama Reports - Journey Performance
B) Reports - Journey Engagement
C) Journey Builder - Journey History
3. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A) Make the call-to-action button that links to the feedback form bigger and with red background
B) A Salesforce Survey block called in by an AMPscript function.
C) Replace call-to-action with interactive Email Form
4. The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
A) Define a goal for each journey.
B) Review opensand clicks activity summaries.
C) Export the journey email analytics
5. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
A) Schedule and activate Triggered Sends for the messages in the journey.
B) Select an automation to populate the Entry Source Data Extension.
C) Select theRecurring schedule type for the entry source in Journey Builder.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |
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