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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A company synchronizes CRM Contacts into Marketing Cloud every fifteen minutes. Marketing users complain that recently updated customer preferences are sometimes missing from campaigns launched immediately after CRM changes. Which explanation is most likely?

A. Subscriber Keys prevent CRM synchronization.
B. Journey Builder caches CRM records permanently.
C. Publication Lists block synchronized updates.
D. Synchronized Data Extensions update according to scheduled synchronization rather than instantly.

Question 2

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send- outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A. A field of Phone type containing the mobile number
B. A field of Locale type containing the country code
C. A field of Locale type containing the locale code
D. A field of Text type containing the country code plus mobile number

Question 3

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

A. A Multi-Step Automation with User-Initiated Send Definitions
B. A File Drop Automation with Filtered Data Extensions
C. User-Initiated Send Definition with User-Initiated Send Definitions
D. A Multi-Step Journey with Data Extension/Automation entry source

Question 4

Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?

A. Change the connection option to Scope by User.
B. Review Apex Jobs within Setup in Sales Cloud.
C. Ensure the System User is assigned the Standard User Profile.
D. Manually clear the OAuth token to refresh the connection.

Question 5

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
The first DE is populated by web analytics data and does not contain a Subscriber Key or Email Address value.
A Customer Reference DE is updated daily and holds subscriber information.
The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items.
The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

Solutions: