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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
C) Sampled reports can be run on smaller audience sizes than unsampled reports.
D) Unsampled reports can be emailed automatically to users, and sampled reports cannot.

2. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Media targeting | cost-per-stamp
B) Search | % of spend
C) Email | auction
D) Social | real-time bidding
E) Site optimization | flat fee
F) Dynamic creative optimization | flat fee

3. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per category agreement.
B) This model allows clients to purchase data on a cost per 1,000 impressions basis.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data based on the overall win rate of the campaign.

4. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Leverage the device-bridging technology to find users across their devices.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Ensure customers receive relevant offerings when landing on the site page.

5. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on broad categories.
B) Classify user actions based on the customer lifecycle.
C) Classify user actions based on popularity of products.
D) Classify user actions based on products and offerings.

Solutions: