Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Updated: Oct 08, 2026
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The Microsoft Functional Application in Microsoft Dynamics Marketing credential carries weight in the industry because the vendor sets a high bar for passing it. ActualVCE helps you clear that bar with 90 carefully prepared MB2-720 practice questions reviewed by subject-matter experts.
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
| Create and Execute Marketing Campaigns | 25% | - Manage email marketing and templates - Automate workflows and customer journeys - Design multi-channel campaigns |
| Event Management and Budgeting | 15% | - Manage media plans and rate cards - Set up and manage events/webinars - Track marketing budgets and expenses |
| Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Generate marketing reports and dashboards - Integrate with Dynamics CRM |
| Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Build static and dynamic segments - Lead scoring and qualification |
Common Questions About the Microsoft Functional Application in Microsoft Dynamics Marketing Exam
The Microsoft Functional Application in Microsoft Dynamics Marketing (exam code MB2-720) is the exam you pass to earn the Microsoft Certified: Dynamics Marketing Functional Specialist (Retired) certification, a credential at the Specialist level. It is also connected with related credentials such as Microsoft Dynamics CRM / Dynamics 365 Marketing. If you are mapping out a certification path with Microsoft, this exam is a milestone worth planning around.
The MB2-720 exam includes 50–90 questions, and you have 90–120 to complete them. With that many questions on the clock, pacing is part of the challenge: divide your time into rough blocks as you go, and flag the items that stall you so you can circle back at the end instead of burning minutes on a single question. A week or two before your exam date, sit at least one full timed session in the ActualVCE test engine under the same time limit, so the pace feels familiar rather than frantic on the day.
You need 700 / 1000 to pass the MB2-720 exam, and the official registration fee is $165 USD. That fee is due again in full for every retake, which makes thorough preparation the cheaper investment by far. Before you book your seat, test yourself with the ActualVCE practice questions until you are scoring comfortably above the passing mark on a consistent basis — it is the simplest way to avoid paying for the same exam twice.
No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts
Eligibility rules can be adjusted by Microsoft over time, so before you register, confirm the current requirements on the official exam page: view the official MB2-720 exam information.
You can book the MB2-720 exam through the official registration channels below:
How the exam is taken: Previously available via Pearson VUE (online proctored or test center), now retired.
Microsoft lists the following official training options for candidates preparing for this exam:
Once you have worked through the training, measure your readiness with the 90 practice questions from ActualVCE — they show you exactly which topics still need attention before you book the exam.
Yes. ActualVCE offers a free PDF demo of the MB2-720 practice questions, so you can judge the quality of the material firsthand before paying anything. Every purchase also includes 365 days of free updates — if Microsoft changes the exam during that year, your material changes with it. And when the free update period expires, you can extend it at a 50% discount from within your member zone.
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The official Microsoft Functional Application in Microsoft Dynamics Marketing outline divides the exam content into 5 main domains. The first three are:
- Configure and Manage Core Dynamics Marketing — 25%
- Analytics, Reporting and Integration — 10%
- Manage Marketing Contacts, Leads and Segments — 25%
That is only the headline view — scroll back up to the Exam Topics section on this page for the complete domain-by-domain breakdown before you plan your study schedule.
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Your company uses a marketing list to track registrations to the company newsletter. At an industry event, 200 new contacts register to receive the company newsletter.
How can you create all the contacts and add them to the marketing list at the same time?
- A. Use the Microsoft Excel option.
- B. Use the Mass Update option.
- C. Import the registrations into the marketing list
- D. Import the contacts into the marketing list.
Correct Answer: B 🗳️
You recently acquired a comma-separated value (.csv) file that contains contact information for several hundred potential customers.
You need to create contacts for the potential customers in Microsoft Dynamics Marketing.
Which statement about creating client contacts in bulk is true?
- A. You can create contacts in bulk by importing them from XML files only. You must convert the .csv file before you can import it.
- B. Only Microsoft Dynamics Marketing Administrators can create contacts in bulk.
- C. You can create contacts in the Client group in bulk by importing them directly from the .csv file.
- D. You can create contacts in bulk only in the Marketing group.
Correct Answer: D 🗳️
How can media plans be associated with jobs?
- A. A media plan can link to different jobs at the header level and the item level.
- B. A media plan can link only from the header to one job.
- C. A media plan can link to only one job at the header and the item level.
- D. A media plan can link only from the items to one job.
Correct Answer: C 🗳️
As part of a marketing campaign, you send an email marketing message to the contacts associated with a marketing list.
Where can you track the performance of the email marketing message?
- A. the Email report
- B. the campaign record
- C. the marketing list
- D. the email marketing message record
Correct Answer: A 🗳️
You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
- A. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
- B. Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
- C. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
- D. Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
Correct Answer: A 🗳️
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