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Microsoft MB2-720 Exam Syllabus Topics:

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. Your company uses a marketing list to track registrations to the company newsletter. At an industry event, 200 new contacts register to receive the company newsletter.
How can you create all the contacts and add them to the marketing list at the same time?

A) Use the Microsoft Excel option.
B) Use the Mass Update option.
C) Import the registrations into the marketing list
D) Import the contacts into the marketing list.

2. You recently acquired a comma-separated value (.csv) file that contains contact information for several hundred potential customers.
You need to create contacts for the potential customers in Microsoft Dynamics Marketing.
Which statement about creating client contacts in bulk is true?

A) You can create contacts in bulk by importing them from XML files only. You must convert the .csv file before you can import it.
B) Only Microsoft Dynamics Marketing Administrators can create contacts in bulk.
C) You can create contacts in the Client group in bulk by importing them directly from the .csv file.
D) You can create contacts in bulk only in the Marketing group.

3. How can media plans be associated with jobs?

A) A media plan can link to different jobs at the header level and the item level.
B) A media plan can link only from the header to one job.
C) A media plan can link to only one job at the header and the item level.
D) A media plan can link only from the items to one job.

4. As part of a marketing campaign, you send an email marketing message to the contacts associated with a marketing list.
Where can you track the performance of the email marketing message?

A) the Email report
B) the campaign record
C) the marketing list
D) the email marketing message record

5. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?

A) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
B) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
C) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
D) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.

Solutions: