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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Power Editor
B. Facebook Marketing Partner
C. Fan Page
D. Ads Manager

Question 2

What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

A. Conversion Costs
B. Conversions
C. Total Purchases
D. Total Conversion Value

Question 3

You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A. Pixel Standard Access
B. Pixel Event Manager
C. Pixel Ad Manager
D. Pixel Editor
E. Pixel Moderator

Question 4

You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

A. The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
B. The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
C. There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
D. The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.

Question 5

What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A. A website can take too long to load
B. A person clicks on an ad accidentally and closes the window before it opens
C. Your goal is to get more conversions
D. You are not generating at least 50 conversion events per week

Solutions: