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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Retail Economics and Supply Chain | - Business Operations
|
| Topic 2: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 3: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 4: Assortment and Space Management | - Retail Optimization
|
| Topic 5: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 6: Shopper and POS Data Analytics | - Building Data Competency
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. Which of the following most accurately describes incremental contribution?
A) The volume to be expected when adding an item to a category.
B) The additional category volume from adding a particular item.
C) None of these describe incremental contribution.
D) The additional item volume realized from the addition of an item.
2. Define Share of Wallet (SOW) for a retailer.
A) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
B) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
C) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
D) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
3. Who benefits from a successful promotion?
A) All of the above
B) Manufacturer
C) Shopper
D) Retailer
4. Which of the following methods is used to collect Shopper Data at the point of sale?
A) Scanning items at checkout typically tied to Household Loyalty Cards
B) Analyzing online search queries
C) Tracking mobile devices in households
D) Shipping products from manufacturers
5. What does the Product Demographic Affinity Profile (PDAP) Index measure?
A) The total sales of a product to all demographic groups.
B) The strength of a demographic group's preference for a product or category compared to the general population.
C) The likelihood of a product succeeding in a new market.
D) The percentage of a product's sales within a specific region.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B |
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