Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
Certification Provider: Adobe
Corresponding Certification: Adobe Customer Journey Analytics
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Updated: Aug 22, 2026
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools |
| Distribution | 12% | - Organize projects logically for access and management - Curate available fields within reports and dashboards - Schedule and share reports and dashboards with stakeholders |
| Components | 30% | - Translate business questions into relevant components - Create subsets of data using components and filters - Build non-admin components to address business requirements |
| Reporting | 32% | - Apply and configure date ranges effectively - Select appropriate visualizations or tables for business needs - Determine correct data views based on sources, identities, date ranges |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. What is the primary function of a Segment in Adobe CJA?
Response:
A) Automating data ingestion
B) Creating data visualizations
C) Filtering data for analysis
D) Exporting reports to external tools
2. Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:
A) Calculated Metrics Manager
B) Campaign Automation Tool
C) Segment Builder Module
D) Conversion Funnel Report
3. What is the ideal column-setting element to use when creating a report broken out by day with a future end date?
Response:
A) Conditional formatting
B) Interpret zero as no value
C) Auto-generated
D) Custom row formatting
4. What is a valid filter container combination when you are applying a filter in a Customer Journey Analytics Workspace fallout analysis?
Response:
A) Filters cannot be used in fallout visualizations.
B) A filter used as a checkpoint in fallout uses a container that is the same level as the overall context of the fallout visualization.
C) A filter used as a checkpoint in fallout uses a container that is a higher level than the overall context of the fallout visualization.
D) A filter used as a checkpoint in fallout uses a container that is a lower level than the overall context of the fallout visualization.
5. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:
A) Linear attribution model with a session lookback window
B) Linear attribution model with a person lookback window
C) Participation attribution model with a person lookback window
D) Last touch attribution model with a session lookback window
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: B |
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